2017
Founder's daughter starts playing football.
ABOUT US.
MORE THAN FOOTBALL.
We create the environment, opportunities and support for ambitious girls to develop, compete and enjoy the game — on their terms.
OUR JOURNEY
A JOURNEYBUILT ONPEOPLE.
From grassroots pitches to new opportunities, our story has been shaped by players, parents and a belief that girls’ football deserves more.
2020
Second daughter joins the journey.
2021
Set up our own team at Stretton Eagles FC.
2023
Move to Outwoods FC.
2024
Appointed Head of Female Pathway at Outwoods FC.
2026
NOVANTA established.
2027
First JPL teams to be established.
OUR PURPOSE
PEOPLE.PROCESS.PROGRESS.
OUR VISION
A high-quality football environment where ambitious female players can develop, compete and belong.
OUR MISSION
To provide exceptional coaching, meaningful competition and real opportunity for every player.
OUR VALUES
Player-first. Positive environments. Long-term development. People who care.
MEET THE TEAM
EXPERIENCED COACHING WITH PURPOSE.
Experienced, UEFA-qualified coaches creating high-quality environments for female players to develop and enjoy the game.
Mark Ashton-Blanksby
Founder & CEO
Approved
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Will Holloway
Technical Lead, JPL Warriors
Approved
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Ashley Wheldon
Head Coach
Approved
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Charlotte Ashton-Blanksby
Head of Player Welfare
PARTNERS
SPONSORS & PARTNERS.
